Porsche has made perfect a marketing golden pattern for now.

Taking 911 as an example, if model life is assumed to be about 8 years, we will first release the Carrera family. After 1 year, I will show Carrera 4 of the rear garnish, 2 years is near and sales are trending slowly, Turbo, GT 3 and Targa are continuously introduced. And by the introduction of the promised GTS in the third year when the sales peak passed, we released the GT 3 RS furthermore, and finally shifted to 911.2 which made the face lift including the engine change after 4 years. If you do this twice, it will be eight years.

However, I should have created this pattern well. This is a business model of only Porsche which can not be imitated by any other brands. Of course Ferrari and other brands do similar things, but since there is no variation so far in one car model, it is impossible to do thoroughly so far.

There are as many as 4/4 s / Targa 4 s / GTS / turbo / turbo s / GT 3 / GT 3 RS etc even for the model name, and even a trader's treasure-like model such as GT 2 / R / GT 2 RS / Speedster / GT 3 cup / ing. Moreover, just by listening to the name, customers talk quickly because they understand what kind of model they can instantly understand. This is something you can not earn unless you have history.

More recently, BOXSTER, Makan, Cayenne and Panamena other than 911 are going to progress at the same time while exquisitely shifting the timing, so it seems that there is always some topic constantly seen from the whole Porsche, it is no longer a dangerous place.

In other words, I think the current Porsche has the merit of being both "serious in car making" and "good as a commercial advertising agency".