There is no big image change yet it feels as if neatly following the international standard of its predecessor. Is quality of design guaranteed though, when properly understood by any market worldwide?

In terms of design for business, the Japanese luxury model feels like it has taken that extra step. But if you ask any Japanese manufacturer, they will say brand power also means “attaching such a high price is possible”.

With the price of this 4-door sedan close to ¥20 Million, there are few brands with the power to sell it. Porsche introduced the Cayenne and around 15 years later not only acquired the sports car brand earning the power to sell as a super luxury sedan and SUV. Thinking about it, there may hardly have been a brand in the past with the power to produce something like this.

But it’s difficult to say why. In the end it must be due to their past performance. Meaning, people understand the story that “Porsche is making an SUV after racing for decades”. As for the Porsche, they endure their continued pursuit of only the sports car, even at in unpopular times when they seem to face financial hardship. All that history has led them to their current success.

Is history that important for a brand business?