LOWERCASE Yukage Kajiwara's hotel project, "hotel: LOWERCASE," started in earnest on August 1st.

"hotel: LOWERCASE", which was unveiled for the first time at the International Hotel Restaurant Show held in February, is a production project for accommodation facilities by JTB Shoji and Kajiwara. From the interior, to the hotel's select shop that stocks souvenirs such as original goods and specialty products of the accommodation facility, and product direction, through the design that Kajiwara felt through his travels, the hotel should be contemporary and comfortable. provide

As the first step of the project, the pop-up shop "hotel: LOWERCASE the SHOP" was opened at Tokyo Bay Shiomi Prince Hotel. From Kajiwara Direction's travel label "Travel Couture" developed at the select shop "ADAM ET ROPÉ", we have items that make your trip comfortable, such as clothing and bags.

■ hotel: LOWERCASE the POP-UP SHOP
Period: August 1st to September 30th, 2023
place:Tokyo Bay Shiomi Prince Hotel1F lobby