2016.06.07

Bugatti

This was good.

It is the story of Bugatti Automobile S.p.A, established by Italian businessman Romano Artioli in 1987 and founded in Modena Italy to revive Bugatti since Volkswagen management are building the Veyron, instead of a current or prewar Bugatti model.

The EB110 was the only production model to be rolled out as Bugatti Automobile S.p.A went bankrupt in 1995, with the current factory closed looking both beautiful and sad. In an interview at the time Artioli spoke of the reasons why the company went bankrupt but in this video the consequence of one man’s dream are pictured rather than the truth being this or that reason.

A high-quality version can be found​ ​herebut may be removed.

3 years after Bugatti Automobile S.p.A went bankrupt, VW bought and founded the current company Bugatti Automobiles S.A.S, and at the time, VW purposely purchased the Castle of Franz of Alsace (Chateau Saint-Jean) which founder Ettore Bugatti had actually used as a guest house before the war and why the company headquarters were also built beside it in Alsace before the war.

I wonder if this is still the business brand?

For example, even though the Rolls Royce is owned by a German company it’s meaningless when it is not even made in the UK either. I guess this was inevitable that Bugatti would continue to inherit the brand image.

Keywords:
Sports