Our third special feature is “to evolve the experience of food”. The first week counters the image of the butcher by focusing on ‘TOKYO COWBOY’. A special mention should go to their service ‘Meat Keep’, the first in Japan. Not only can you choose your favourite parts, extra meat is also stored and managed in a private refrigerator, and possible to buy only the amount you want when you want it. Changing habits in eating meat, free to enjoy ‘texture’, ‘taste’, and ‘smell’ at home by approaching the value of this new eating experience.

TV Asahi, June 4th (Sat) 24:09 ~ 24:15. Presented by LEXUS