Do you know that Levi's ® is developing personalized customization service? In "Taylor Shop" permanently installed on the 3rd floor of "Levi'S Store Shinjuku", I can talk to my full-time Taylor craftsmen carefully and make one for myself anywhere in the world. It is a dreamlike service for fans of Levi's ®, but how does it appear in the eyes of Mr. Makihiko Sakata, who is well versed in denim culture? After having actually experienced it, I had the impression talked.

Photo_Osamu Matsuo | Text_Shuhei Sato | Edit_Issey Enomoto

501®1933Based on a year model, arranging a silhouette boldly.

- Did Mr. Sakata know that Levi's ® is developing customization service?

"Yes, I have used it before, at that time I did not make any changes to the silhouette, and had them embroidered like Sukajan with the theme of" Souveniria "

- What kind of customization are you thinking this time?

"I am planning to boldly arrange the silhouette.It was fun to display it like now with size and coordination as it was beforehand dared to be an old-fashioned silhouette, but now I feel a bit different.What is basic or minimum It is an era when things are being popularized, on the contrary it is a matter of silhouette like Levi's ® red.The thick straight is tapered diagonally like under a knee from the knee, the hem is stepped forward and backward I want to finish with a cutoff with a mark on it. "

- Which base model do you choose?

"The line on the hem stands out better if you have room around your waist and you also want a good drape feeling so that the model before the war of Levi's ® vintage closing is moderately ounce thin and originally thick for work wear I guess it's just a silhouette, but considering the daily use, I think that it is better to have a belt loop, so I will make it a model of the 1933 model of 501®. "

- Certainly, based on a model full of vintage designs, customization that Sakata thinks seems to stand out.

"I think that once again Levi's ® red is modifying the back cinch well, I guess that the details peculiar to the vintage will be reversed, such as the exposed rivets of the back pocket and the single akyuite stitch. It is 17 centimeters which is mainstream in the current tapered silhouette.The base silhouette is relaxed so even if you wear it with just size you can afford to surround the hip and you can express your intended silhouette well. "

Contents of customization will be decided while consulting with a tailor craftsman familiar with denim.

An order sheet with Mr. Sakata's detailed request written.

Customized menu is really abundant. First of all, you can choose your favorite model, change the silhouette of the tapered etc. There, damage, hand stitch,CreaseVarious processing such as can be done. Delivery time depends on the content of customization, but about 3 to 4 weeks.

Levi's®You can customize the ultimate luxury.

About three weeks after ordering, customized denim arrived under Mr. Sakata.

501 ® XX 1933 MODEL ¥ 30,000, customized tapered ¥ 5000 -

The model of 1933 was modernized by Mr. Sakata's sensibility and was aimed at "I want to finish with a cutoff with a hem tapering diagonally like a three-dimensional cutting from under the knee from the knee and finishing with a step difference" Was completed. Let's ask Mr. Sakata for the impression.

- Jeans you customized yourself, how is your impression?

"I like it very much, it's fun to design my own sensibility and create new ones in the completed archive, it's fun to designer, designers like" real " In fact, I think that the feeling of being a root is the foundation.Indeed, it is sure that there are such feelings that people of famous designers remade old clothes. "

- What kind of coordination is assumed?

"I made it to an ankle so I could be a high-cut sneaker at my feet, and I do not mind putting sandals together for the coming season.The top is simple and easy to complement your pants.Knit and cut and sewn I feel a little loose to wear. "

- How did you feel when you experienced Levi's customization service?

"I think it is the ultimate luxury to be able to make your own with Levi's ®, the world's best jeans brand, and the depth of the pocket that meets the demands to the smallest is also great, which is backed by tradition I can only do it because of the excellent technological capabilities I felt once again the serious attitude towards Levi's ® denim and the underlying strength as a jeans brand. "

Note that this customization service is available only in "Taylor Shop" permanently installed on the 3rd floor of "Levi'S Store Shinjuku" in Japan. Overseas it is deployed in New York, San Francisco, Paris, London stores. Why do not you try it if you want to make your own one.

"Levi's ® Store Shinjuku"

3-29-12 Shinjuku, Shinjuku-ku, Tokyo

Tel.03-5363-4501

Levi Strauss Japan

levi.jp