2020.12.18

The legendary skater's taste "PIZZA NISTA!" Will land in Japan, as Katsumi Minami and Shinpei Ueno talk about.

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 90Speaking of legendary skaters representing the ageSalman AgahThe name (Salman Agah) cannot be missed. The pizzeria he set upPIZZANISTA!(PiList"Zanista)" has stores in downtown Los Angeles and Long Beach, and its logo is also in Japan.In various waysHas been told. Fans rejoice when they land at such a famous store, saying, "That taste is even in Japan."SalmanHave the same skaterKINARI inc.Choosing may further increase that fever. "Representing the companyEvisen Skateboards(DVi"Sen Skateboard" with Katsumi Minami and "TIGHTBOOTH(Tight booth) "Shinpei Ueno,2"A person's gimmick talks"PIZZANISTA!Until landing.

Photo_yuri Iwasaki, Joji Shimamoto

-Do you have any memories of the original "PIZZA NISTA!"?

Katsumi Minami (hereinafter, South) : From the time I started skatingSKATER OF THE YEARI have received the prestigious award,SalmanWas a legend. Such heWhen I heard that I would start a pizza shop about a year ago, I really thought that it was astringent. The fact that skaters eat and drinkSalmanI think it was the first in the world. Like themSkater's second lifeSo, it's just cool.


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Shinpei Ueno (hereinafter referred to as Ueno)PIZZANISTA!I've known for a long time, but I've never actually eaten it. I got this story and went to eat in my home country. Originally, so-calledAmerican pizzaIs very goodKiEven if I go on a tour by skating, I will eat a lot from the first day. From a fairly small store to a large store, one day on many daysI eat about slices.

South : Really, "that?Shinpei againIt's like "I'm eating pizza" (laughs). I'm the type who wants Japanese food from the first day because I miss Japanese food soon.

Ueno : I'm the only team member to eat pizza every day. I like pizza like no other. SoPIZZANISTA!When I ate it, it was the authentic taste I liked and immediatelyThe dough has an exquisite textureI found that the flavor was completely different. The distribution of tomato sauce and cheese is also exquisite and immediately "delicious".

That's the best combination. Kinari from what kind of backgroundEngageEspecially?

South: SalmanandHas been friends for a long time, and in fact5About a year agoI was invited to "let's work together". HePIZZANISTA!I wanted to land in Japan, but I have a strong desire to work with the same skater.AlsoThere was. However, at that time, I was stepping on that I needed a backer.

Ueno :so. We can steer the branding, but it is difficult to develop it in Japan without a professional in the food and beverage business.Talking,SalmanAlso understood that. The same goes for skateboarding, but the point is that you can't make good things without money.in addition,We have to protect the lives of the people who work there​ ​I don't just pursue my dreams unilaterally, I think that business is absolutely inseparable.

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South:SalmanIs a very passionate person who keeps thinking "I want to do it because you are", and we also want to make it happen, and it seems that we have finally started looking for a partner who can work together.

Ueno :It's a small company, but manufacturing, branding, and management,Each role was divided, and it became a company with a foot in a place with a sense of family unexpectedly. Actually, I wanted to try a pizza shop, so this story gradually became more realistic, and I was excited to say, "I wonder if my dream will come true."

South : Yeah.Even if I just wanted to do it, I thought it would be different to start a restaurant in a different field from scratch by myself, so it was finally possible with all the proper members.After all it is solid "PIZZANISTA!It's simply nice to be able to talk about the name of ”, and to be able to work with a skater you admire through eating and drinking.

Home countryPIZZANISTA!How far do you reproduce?

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Ueno :Only the bricks on the front were matched to my home country, and the others were done like ours.BasicallyNista oneIt feels like I made an interior that suits Japan with the artist.

South:It has a Tokyo-like urban atmosphere and mixes modern feeling with woodwork.

Ueno :The taste isSalmanBecause the skillful skill of is making delicious food.

South:so.. In order to reproduce the taste at a convincing level in JapanIt's a series of research with the chef.

Ueno : It was really difficult. First of all, the same tomato sauce cannot be imported.The water is different.. SoHome countryThe chef researches and reproduces a sauce close to, and everyone tastes itContinuous.A little closer to the Japanese tasteMasu.. I'm a pizza fan, so I made the taste completely convincingOrKute. If you eat it, it should have a taste that is reminiscent of America.

South: American feelingToWhile putting out firmlyAlso, Japanese groanIt's like the shadow theme (laughs). For kitchen staffFamous three-star French and organic modern French cafe with high food consciousnessThere is a chef who has experiencedOur idealI am really grateful for the realization of.

Ueno :I really like his skill. At the final tasting party, I already had a guts pose (laughs).

– The taste of the most popular restaurant is "Pepperoni". It's also a signboard and a sticker.

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Ueno :I agree. ButI like itAfter allCheese​ ​

South:It's the cheapest and standard, but the taste of the pizzeria is testedmenu​ ​

Ueno :In terms of rice balls, that is a classic taste that can be found in salmon and umeboshi shops.I definitely eat cheese slices no matter what store I enter or what taste it looks like.

Then you can expect a lot. "Did you develop a new taste?

South:Yes, the chef developed it.

Ueno: Oyakodon already.Teriyaki chicken and soft-boiled eggIt tastes like oyakodon, and I think it can be a big fan.

South:It's pretty amazing.Still due to the influence of coronaSalmanI haven't tasted it yet, but I want to eat it as soon as possible.I will continue to think about the unique taste of TokyoI will.For tasting partyAlsoYou cameSometimesA classmate of a long-established eel shop in NihonbashiIt's the generation,I think it would be nice to talk to him and team up with a Japanese chef.I'm looking forward to the endless possibilities of pizza.

Ueno : TRUNK (HOTEL)​ ​and​ ​FTCIn addition, my friends and neighbors come to eat, and they are happy to send me an event. From now on, I want to make it a pizza brand that is loved locally. Like your home country.

What is your future outlook?

South: EventuallyI want to do various thingsI'm thinking, but openYear isFirstI'm thinking of getting excited here.

Ueno: First of all, stable store management. It's just getting startedI study every day. To make many customers happyIt is best to create an environment where staff can work comfortably. Then the next outlook. I'll do various things in the meantime.

South: Yeah. later,"PIZZANISTA!I want to instill that it has an amazing taste. I want to eat again, I want to go. I want you to grow into such a pizza shop and pizza brand in Japan as well.

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PIZZANISTA! TOKYO
Address: Jingumae, Shibuya-ku, Tokyo5-28-7 Royal Town Jingumae 1F
phone:03-6805-0750
business hours:11:00~21:00
* Business hours may be adjusted to prevent infectious diseases.
Details from Instagram account@pizzanistatokyo

Keywords:
Restaurants