The announcement of Submariner the other day. Size expansion (41 mm) and fine adjustment of the case design including lugs. The point was the disappearance of the green dial and the blue dial (WG), but it seems that many enthusiasts were disappointed.

Regarding the base black stainless steel, apart from the fact that it was slightly larger, I think that the balance has certainly improved because the rug has become thinner and the design has been revised. However, there was no big change and there were almost no surprises.

L) New 126610LN R) Old 116610LN

 

With regard to the green bezel, the green dial (commonly known as the hulk), which had been returned to the black dial and was a popular model, disappeared. The blue dial of the WG model has also been changed to black. Many enthusiasts said that "ROLEX picked up both the green dial and the blue dial."

L) 116610LV(=HULK) R) New 126610LV

 

The true meaning of ROLEX about this area cannot be measured, but let's assume that "this time the hulk was returned to the black dial and the popularity was down".

Even if the popularity of the new green sub (black dial) goes down, the stainless steel model of the sub is very popular anyway, so the situation that everything you sell will be the same as it is now (for example, the aftermarket premier range is Even if it gets smaller, it has nothing to do with Rolex.) So for Rolex, the sales are exactly the same. If the lost green dial continues to be sought after by customers, all that is needed is to release the green dial, and then it will be even more talked about. I wonder if Rolex wouldn't lose any money. When it comes to a brand like Rolex, it's also necessary to understand everything fans want, but not dare to do it.

In addition, there is a tendency in the market these days that color dials are a little overrated. Even if the green dial is rare, do everyone really like the green dial submariner? Sometimes I think. After all, in the long history, I think the black dial is more complete as a standard watch. However, it may be a certain inevitability that a unique model has added value.