Of postponed men's​Spring/Summer Paris Fashion Week kicks off online. While there are many brands to announce through short films, Jonathan Anderson deals with "LOEWE(Loewe)"12th19The same day, across the presentation scheduled for Japan time​From time to next day9About time24Hold a digital event over time. Prior to this,Ring Of ColorI received it as an invitation letter to the editorial departmentShow in a box". This season's collection is packed​Seven tools​I looked at this box like this together with Hiroshi Fujiwara.

Text_MioKoumura Photo_Hiroshi Fujiwara and more

What is "Show in a box"?

　painter Marcel DuchampOf (Marcel Duchamp)Museum in a boxThe box was inspired by. Supervised by Jonathan Anderson & M/M Paris.LOEWEOpened inside a box wrapped in a canvas cloth similar to the cover of the limited visual book published by, the tools for unraveling the process of making the collection were partitioned and stored in the index.

Tools that unravel your collection, such as assembly look and pop-up venues

“FBIIt's kind of like a survey file," says Hiroshi. surely!​Evidence"Is lurkingWhen I searched for a file that seemed like this, a letter from Jonathan Anderson in the first space, "I wanted to share the process from the beginning to the show through this BOX". Then, let's take a look at the process, I opened a large book that stands out in the box. Inside is a pop-up book that recreates a fictional show venue with transcription prints. Assemble and arrange a paper look and bag printed in a box format that you can see from 360 degrees. The sunglasses, which are indispensable for the spring and summer season, were also included in the assembly type. It's a little big, but you can actually try on it.

Apart from that, all the men's looks and all the cruise collection looks are in a minibook. Photos of shoes are on postcards. As you pointed out, "It's all paper, and there is no photo of the model wearing it." There was no photo of a person anywhere, but in the enclosed transparent envelope, the "human figure" Discovered. It is said that the silhouettes of the staff involved in the collection production are expressed on paper.

A fabric card of the same size as the box comes with a swatch of the actual fabric used in the collection. The technique of knitting leather, which symbolizes this season, is luxuriously expressed by laser cutting on a single sheet of paper, and at first glance it looks like real leather.

There was also a portable, manually operated cardboard record player that could be heard on the spot. When I try it, I don't know what the word "Zuzu...Zuzuzu..." is, but what are you talking about? Actually, this is a record that introduces the state of the factory in Spain with the narration of DJ James Fox. I said, "If you have a turntable at home, why don't you try it?"

How do you create the excitement of a once-in-a-lifetime meeting?

Other than that, there are full-scale patterns that can be used to make key-look tops (this can also be downloaded online), "Look is like a bundle of lottery draws like a candy shop, and postcards are nostalgic", all analog The contents of the box made with a different approach. The digital announcement is, "How can you create a sense of excitement for a once-in-a-lifetime situation? How do you make a reason to want to see at that time? In that sense, this analog feeling may be interesting." Hiroshi. In fact, the box's approach of creating experiences through "experiences" and "feels" towards the show has increased expectations for the show.

Lastly, the RoC editorial department was excited about the design of the box and future uses, as well as the mechanism of the collection prepared by Loewe and Jonathan, "I like this evidence box, I like it." In response to the opinion that he wanted to put a magazine, Hiroshi said, "I want to put fruit," but after taking it home, he seems to have set it in front of his favorite guitar.

The online event will start at 10 tomorrow- Official Website (Japanese)Start with. Check the schedule from the following.

LOEWE新作発表と合わせ24時間イベント開催、朝食会やライブも