An auction for the just the Daytona christened ‘Daytona Ultimatum’ will be held at Phillips in Geneva in May, but three lots were announced from there on in. Considering that the price of Daytona has soared as a result of the 2013 auction ‘Daytona: Lesson One’ in 2013, the market value before and after the auction this time is bound to move considerably.

In particular, this Ref. 6263 Ricciardi Panda and Ref. 6241 JPS PN are expected to fetch big money. I think other lists in the future will become clear as they come in, but that’s something I’m looking forward to!

“The Ricciardi Panda” Rolex, Reference 6263 in stainless steel with Paul Newman dial, retailed by Joyeria Ricciardi, circa 1969

“The John Player Special” Rolex, Reference 6241 in yellow gold with Paul Newman dial, circa 1968

“Pintabian” Rolex, Reference 6265 in stainless steel with brown registers, circa 1974