The shop opens today.
I wonder whats the best way to illustrate the flavour of Tokyo as new? Incorporating something experimental in different ways, but without being smart to mysterious. Or to put another way, replying heavily on big names and what’s current. Like something in Tokyo, but feeling more like a shop abroad.
The best part is this excellent booklet is combined with a look-book. A paper-printed ‘TO Magazine’ combined with the best bits of the old ‘Popeye’. Hopefully it’s distributed in shops. By all means, I would love you to pick one up and look through. It should be out every season featuring United Arrows in Japan … Hakata and Sapporo, for example.​ ​
A thing worth seeing.

http://h-beautyandyouth.com/