The new collection of "MONCLER x FRGMT" told from LOVOT's point of view, what items should you pay attention to?
From the project "Moncler Genius" of "MONCLER", the latest collection "MONCLER x FRGMT (Moncler x Fragment)" has been launched in collaboration with fragment design (fragment) presided over by Hiroshi Fujiwara. The campaign "Love is Human" featuring brand ambassador Hwang Minhyun has been released.
Campaign "Love is Human" told from the perspective of LOVOT
ロンドンで発表された今季の「Moncler Genius」のコラボレーション。藤原は「Love is Human」をテーマに人間だけではなく、「様々な種類の愛、他者に愛を示す様々な方法」へのオマージュとして無条件の愛を与えるために作られた愛らしいロボット「LOVOT（ラボット）」もモデルとして登場させ、大きな注目を集めた。
The campaign of the same name, “Love is Human,” shot by Tokyo-based photographer and director Xavier Tera, once again featured LOVOT. A movie shot from LOVOT's point of view, and the eyes of models staring at LOVOT, including Hwang Min-hyun, who is 181 cm tall, are advertisement visuals.
"MONCLER x FRGMT" What's your favorite item this season?
This season, the collection features a new logo that looks like the Moncler icon hugging the letters FRGMT. Among them, the Celsia jacket, which is a reconstruction of the varsity jacket that Fujiwara has been using since the 80s, is attracting attention as a key item. The right chest is embroidered with lily flowers, and the left chest is designed with a college jacket-like "MF" layout, and the serial number is engraved on the arm, making it a one-of-a-kind collector's item. Limited to 200 pieces worldwide, each in black and sky blue.
Celsia jacket502,700 yen
In addition, the houndstooth pattern, which attracted attention at the London presentation, is widely available not only on down jackets, but also on long T-shirts, ponchos, shoes, and women's skirts.
SOCOTRINE jacket381,700yen
CORIANDER cape422,400yen
FRGMT x GAIA ¥144,100
Furthermore, as a down jacket, there is also a symbolic design printed with a photograph of a wild lily, and a style finished in yellow, the same color as the lily, and blue like the sky. is.
ANTHERICUM Jacket¥352,000
ACANTHUS ¥342,100
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- Men's