UNITED COLORS OF BENETTON was established by Luciano Benetton in Treviso, Italy, in 1965. It is said that no Italian grows up without wearing at least one piece of Benetton clothing, and in 2015 the brand celebrated the 50th anniversary since being founded.

The first collaboration in Japan by ADAM ET ROPÉ with Benetton has now been realized, and the special collection will come out from June 1st (Thurs) under the theme of “Nostalgia and Newness”.