2017.04.21
Penfield’s new line, represented in visuals by photographer P.M. Ken
The new line from Penfield, the outdoor fashion brand formed in Hudson USA in 1975, will launch on Friday, April 28th.
The first season will focus on bags, with the release of the Heritage Line and White Line. They also adopt the original logo name ‘Penfield sportswear, inc.’
While expressing Penfield’s original spirit of innovation, updated products have been finished with a utility and function that is optimized for a contemporary lifestyle.
This debut season has been exclusively developed with the official EC site and JOURNAL STANDARD, with pop-up shops held at four stores nationwide including the Omotesando branch of Journal Standard.
Penfield’s official site will also open at 9am on Friday, April 21st.
Penfield sportswear, inc. pop-up shop at JOURNAL STANDARD
Participating stores: Omotesando, Shinsaibashi, Nagoya, Kobe.
Participating period: April 28 (Friday)—May 15 (Sun)
※ Other items are also scheduled to sell at all JOURNAL STANDARD stores.
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