The new line from Penfield, the outdoor fashion brand formed in Hudson USA in 1975, will launch on Friday, April 28th.
The first season will focus on bags, with the release of the Heritage Line and White Line. They also adopt the original logo name ‘Penfield sportswear, inc.’
While expressing Penfield’s original spirit of innovation, updated products have been finished with a utility and function that is optimized for a contemporary lifestyle.
Penfield sportswear, inc. pop-up shop at JOURNAL STANDARD
Participating stores: Omotesando, Shinsaibashi, Nagoya, Kobe.
Participating period: April 28 (Friday)—May 15 (Sun)
※ Other items are also scheduled to sell at all JOURNAL STANDARD stores.