While the demand for desktop computers is falling and loosing ground to smart phones and mobile notebooks, the demand for a custom machine that costs the earth remains, and feels like the once stiff niche market of the custom PC is making a come back.
I also have fun with the over-spec customization of my own work horse, the trash can type Mac Pro.
It also feels good to break through into the world of gamers and people overclocking Windows PC. With each new design, machines become more and more extreme. The spec and housing of the OMEN series put out by HP is like some sort of super computer and really cool., the aluminum Mac Pro-like enclosure is naturally strong with integral cooling and a design focused on expandability. I want a machine like this for work (laugh)