2016.11.29

Inside NikeLab's NIKELAB MA5 store

The interior of the recently introduced ‘NIKELAB MA5’, the world’s seventh NikeLab store has been quickly revealed.

The store inside adopts Nike’s design principles of materiality and functionality with a lightweight, modular style, and digital panels at the centre driving home the perspective of the collection.

In addition, a number of innovative materials from motherboards to packaging have been developed and by using recycled material, realized the evolution of retail design.

And while the design is based on Nike design principles, 'NIKELAB MA5' incorporates traditional methods and Japanese culture using tatami matting for fitting rooms and Hinoki in part of the furniture for example.

NikeLab’s ‘NIKELAB MA5’ opens the day after tomorrow, December 1st (Thurs).

NIKELAB MA5
5-12-24 Minami Aoyama Minato-ku, Chateau Toyo Minami-Aoyama, Ground floor
5-12-24 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Hours: 11:00–20:00
Tel: 03-6427-2560 (from Dec.1st)
Holidays: Irregular

​ ​NIKE.COM/NikeLab