After learning that the launch event for 7 MONCLER FRAGMENT HIROSHI FUJIWARA’s latest collection would be held in London, I followed Hiroshi Fujiwara to London.

Photo & Text: Shoichi Kajino

During this period when the Frieze Art Fair is being held, London is filled with an artistic vibe, with art auctions held at Phillips and Sotheby's and galleries lined with the works of famous artists.

On October 3, at the Moncler boutique on Old Bond Street, the busiest shopping street in London, the windows were decorated with orange down jackets to celebrate the launch of 7 MONCLER FRAGMENT HIROSHI FUJIWARA. The store was filled with fans from early morning.

A launch party was also held that night to celebrate the new collection. As Hiroshi Fujiwara appeared in the crowded store, he was greeted enthusiastically by many fans already wearing the collection's new jackets, and he was asked for photos and autographs by them.

When I asked him what his favorite item in this collection was, he named the khaki-colored mods parka coat. “A mods parka usually has coyote fur around the hood, but I recreated it using Moncler's rich down," he said. The jacket has a rough silhouette with a liner made entirely of down (the liner down is removable, so you can wear the item as a mods coat without the down).He told me that the checkered flag-patterned graphics on the back were inspired by the motifs of the walls of a café in Prague.

On the following day of October 4, a music party curated by Moncler was held as part of the FRIEZE event. The event was held at the Serpentine Gallery, situated right in the middle of Hyde Park. The gallery is designed by Zaha Hadid, and its design features organic curves.

Celebrities and guests wearing old and new MONCLER FRAGMENT jackets gathered at the venue, and cameras rushed to capture the arrival of designer Hiroshi Fujiwara.

Cleo Sol, an up-and-coming London-based artist whose voice was featured on Little Simz’s lead single "Selfish," released this year, gave a special live performance that evening. Hiroshi Fujiwara had asked her to perform on this night.

Although it was a simple guitar and vocal arrangement, her cool and charming voice drew the audience's attention at once. Fujiwara, of course, was one of them. He took a video of the event and posted it on his Instagram story right away.

The sacoche shoulder bag that Fujiwara was wearing appears to be a prototype for the upcoming season. Many fans had already begun to notice it.

An after party was held at ANNABEL's, a members-only club in Mayfair in central London. Only a few selected guests were invited to this overly lavish members-only club. The celebration for the launch of the new season apparently continued into the morning.

The 7 MONCLER FRAGMENT HIROSHI FUJIWARA down jackets had already blended into the streets of London by early October, where winter was already in the air.