11 years have passed since the opening of sacai's world's only flagship shop, sacai Aoyama. The previous store, where the light shining through the white walls was dazzling, has been reborn. The architectural design was done by Yusuke Seki, who presides over Yusuke Seki studio. Known as an anonymous presence who does not show his face to the media, he creates spaces with the theme of "destruction and regeneration." The new store is sacai's flagship store that has undergone a major transformation, with the white walls removed to expose concrete and a large hole in the floor. We asked Seki about the back side of the production.

How did you meet Chitose Abe?7year ago

Seki issacaiI met Chitose Abe, the designer of7year ago. For the first time to attend the award ceremony of the architecture he worked onNYIt was the airport to go to.

“When I was looking for the boarding gate, I found Mr. Abe and Mr. Genma. Mr. Abe​When I saw that it was a person, I gave him my business card and said, "I'd be happy if you could see it." Later, myHPTo2He seemed to see it as a person and said, 'It's not bad'."

After that, with Seki, the relationship continued through Genma.sacai. One day, Genma said, 'Do you want to do it soon? "andLINEentered and accepted the store design request with two replies.

of the new store“NEW FLOOR”effect produced by

"Change your perspective​The concept ofNEW FLOORis embodied by the method named As the saying goes, "there is no same height anywhere", digging down the existing floor, creating new stairs on top of the existing stairs, and creating new floors by giving the floor height. are doing. In addition, the space that was once impressive with white walls is exposed concrete, and Persian carpets are effectively used to emphasize them, stealing the gaze of people walking through the store.

“Because the walls are white, it is common to paint different colors over the top, but we chose the method of peeling and destroying while leaving the bricks and pillars of the old store.​It's been over a year, so I thought it was important to get people to feel the changes first.sacaiI wanted to leave a trail of

“NEW FLOOR” is also unique, with gypsum fixtures of various shapes and sizes molded out of cardboard boxes. “Architecture is a collection of numbers, so we are conscious of creating things that cannot be quantified. Since we wanted to make fixtures that can be placed on the floor, I suggested making them out of plaster. The gypsum cannot withstand the weight of the plaster and warps, so the finished product is completely different from the dimensions set.sacaiIt may have been something that was naturally conscious of." With such distorted fixtures1971Coupled with the existence of the "Malenko" ottoman, which has been loved for many years, you can get a glimpse of its hybrid values.

"CurrentsacaiI think it would be better to show the completed form in an unfinished box. Recentsacaiis more elegantly expressed. The texture overlap is less than before, but the expressive power is higher. In a way, from our point of view, I think that both fame and fame have been achieved as a brand. But it will never end, and there is no doubt that it is in the middle of the goal that Mr. Abe imagines. I was also conscious that this architecture was a halfway point, and at the same timesacaiI think it's a good approach for the world to show it in a space like this. I think it's a counterculture-like expression that doesn't stick to the preconceived notions of what a high brand should be."

sacaiSeki said that he has been influenced by the design, such as always using visuals and advertisements for moodboards. It's not just "destruction and regeneration", it's being updatedsacaiCurrently in progress at a store where the trace ofsacaiI want you to experience

sacai Aoyama
Address: 5-4-44 Minami-Aoyama, Minato-ku, Tokyo Minami-Aoyama City House A-1F, 2F
Opening hours: 12:00 – 20:00
Tel.：03-6418-5977
www.sacai.jp