“Moncler Genius”, which started in 2018, has created many unexpected creatives through collaboration with “talent” that breaks the mold of fashion brands. Moncler's live show, The Art of Genius, held at the Olympia Exhibition Center in London during London Fashion Week, marked a new beginning for Moncler Genius. We will report on the full details of the one-night-only immersive event where new creators who transcend the industry expressed their respective worldviews.

What is "The Art of Genius" experienced by 10,000 people?

“Music, design, art, entertainment, sport and fashion all bring their own codes and energies to create unforgettable moments for their communities,” said Moncler's Chairman of The Art of Genius. andCEO'sIt's Remo Ruffini. As the word suggests, the new “Genius” lineup will include musicians and mega-brands such as Alicia Keith and Mercedes-Benz while retaining existing members such as Fragment and Rick Owens. At the venue, an immersive booth that condensed the concept of each genius with "The Art of" as a common term appeared. The format of the presentations varied, including live performances and DJ events, and about 10,000 guests visited between 8:00 and 2:00 a.m. to experience the world of the new "Moncler Genius".

TheArt of Love by FRGMT

The booth in the center of the venue was "Genius" from the beginning, "FRGMT”.Hiroshi Fujiwara, who presides over, is familiar to people and various emotions,“Love” is reinterpreted from a futuristic perspective. "Emotional connection" was expressed with a robot peep show using "LOVOT (rabot)".

When entering the booth, a circular space with a pink carpet will appear in the center, and guests will be able to peer into the space in an installation format. The casual interaction between the LOVOTs, who can express emotions similar to humans through their eyes and body movements, and the models envelops the venue in a warm mood.

“There are many forms of 'love' in this world, and there are many ways to show love to others. I hope that this installation will contribute to spreading love around the world in a unique way.” The latest collection incorporates houndstooth and flower photo prints, and LOVOT wore a similar down jacket.

The Art of Terrain by Pharrell Williams 

grass in the boothwilderness covered with leavesWonderland creator Pharrell William shows off his glamping and outdoor-inspired 'clothes for adventure'.

“The Art of Terrain” about “embracing the world around you and being inspired to create something beautiful. If you let yourself go, you can find inspiration in almost anything.”Pharrell said that he put the message. Detachable pocket and sleeve design, picnic blanket that doubles as a capeAnd so on, there are designs that bring new inspiration to the collection.

The Art of Exploration by adidas Originals

With “The Art of Exploration”, which means stepping into the unknown world without fear, adidas Originals has prepared an immersive space covered by the sound of fog and the ice world projected on LEDs. The theme of the collection, "City to Summit" (from the city to the mountains), was incorporated into the attraction-like device that allowed guests to experience the world of ice on a vertical conveyor belt, which entertained guests.

The collection is worn by models lined up on the exterior. Not only the clothing collection based on neon colors such as yellow, green, orange and red, but also shoes such as hiking boots with puffer designs have attracted attention.

The Art of Imagination by Mercedes-Benz 

Set in a fictional universe, Mercedes-Benz is an illusion in which performers dance as if defying gravity."PROJECT MONDO G"unveiling. Mercedes-BenzsymbolizeGClass meets Moncler down jacketThe futuristic metallic car that was displayed became a symbolic presence in the venue.

The Art of Lightness by Palm Angels 

“The Art of Lightnes is about the infinite possibilities you have inside and outside of you.ToPalm Angels designer Francesco Ragazzi has created a space inspired by London's boiler rooms. If you wear a special jacket and go inside, you will find yourself in a bubble-filled space where music echoes, and you can see inside from the glass-enclosed passageway.

New York-born shoe designer Salehe Bembury explores colors, shapes, and practicality that exist in nature under the title The Art of Elements. It is an installation in which a huge rock with his signature grain motif undulates slowly rotates in a sandbox, and the models are absorbed in it as if they are drawn to it.

Alicia Keys, a songwriter and entrepreneur, held a live show entitled The Art of Dreaming for about an hour. Moncler dancers and guest rapper Little Sims and singer-songwriter Cleo Solx Wearing the Alicia Keys collection, they put on an enthusiastic stage.

The collection is inspired by her roots in NY streetwear in the late 90's. The futuristic down jacket in silver is impressive, and the effortless and twisted design works throughout the collection.

In the 2023 Moncler Genius collection, Moncler x Alicia Keys will be launched on March 23rd as the top batter. Information about other collections will be released as they become available.

■Moncler Genius