2021.05.08

[Video] A one-minute story behind ennoy's embroidery and Stylist Shibutsu

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ennoy(Ennoi) ”will coincide with the completion of the triple collaboration between the stylist's personal belongings and Shukan Bunshun.A minute video was released on Instagram. In fact, from the beginning, the embroidery that goes into the chest as a brand logo is said to have been done by only one craftsman, Mr. Ito.The image leaves3Last day of the month,ennoyIt is a record of the day when Koichiro Yamamoto went to the embroidery factory with the team and met for the first time.

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Staying time is about one and a half hours. He thanked Mr. Ito for welcoming him and said, "I thought it was strange that I hadn't seen you." I often hear episodes of "be sure to meet face to face" or "surround meals together" with people who have taken care of me from around Mr. Koichiro. So, in reality, I think I wanted to go see him sooner. From the order of embroidery of "The Ennoy Proffesional ®︎" that decorates the final scene, the cardboard of the traced logo, the poster of the yacht displayed in the room, to every corner of the factory, questions and boys With such friendliness, I will roast the person of Mr. Ito.

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Mr. Ito has been on this road for 34 years. I am spinning a large embroidery sewing machine that I have been using for a long time. Pay attention to details such as embroidery position and order, thread density, thread tension, needle angle, etc., every day from 8:30 in the morning to 19:00 in the evening, until midnight in the busy season, a small desk with a sewing machine and a season. Do the work alone in the workplace. While saying that the reward is to see the pile of sweatshirts waiting for embroidery in the barn next door diminish, are you willing to hire people? He was a craftsman who answered the question, "Does (others) use nerves as much as I do?"

Koichiro says, "Thank you, Mr. Ito. I'm fine again." In the car after leaving the factory, "The work that only someone can do is the best." It was a word that spoke for ennoy's manufacturing, which did not talk about the backyard. Approximately one month later, the finally completed "Bunshun Leaks" and "Bunshun Online" sweatshirts are being delivered to the purchasers at any time. Occasionally, I would like you to pay close attention to the embroidery and think about such a back story.


Movie directed by@ryojikamiyama
Produced by@ennoy_com

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