“MONCLER​ ​​ ​are continuously collaborating with creative individuals through​ ​​ ​MONCLER GENIUSMONCLER  GENIUS', a project that simultaneously produces multiple collections. The next chapter (2) will be the​ ​2019​ ​Spring Summer Collection exhibited at Milan Fashion Week. In February this year (2),​ ​8​ ​collections launched all at the same time beginning the project, aims to create a brand of product based on a products shaped by the creator's vision​ ​to explore creativity and diversity. Currently,​ ​in addition to releasing one by one new collections handled by different talents, they are also opening large pop-up stores in Tokyo and New York that fully express their global outlook and are attracting a huge amount of interest.

'MONCLER​ ​ will experience their first Spring and Summer season as 'MONCLER GENIUS', with​ ​FRAGMENT's Hiroshi Fujiwara,​ ​NOIR KEI NINOMIYA​ ​ 's Keisuke Ninomiya,​ ​Craig Green​ ​and​ ​Simone  Rocha, who handle their own brands based in London, as well as the design team '2Moncler 1952' taken from the year the company was founded, of all​ ​​ ​5, who carry on from the A/W collection they created. However, this time, in a large-scale presentation held on the first day of Fashion Week, only images expressing the mood of each collection and their outlook are on display in a space divided into​ ​5. The next day took the unique approach of showing off real items in an exhibition held at the same place. It became clearer over the​ ​2​ ​days, and so will report on everything there was to see.

Photo, Shoichi Kajino＆ Moncler | Edit&Text_Jun Yabuno

2 MONCLER 1952

Video projected on the entire wall of the room during the presentation was supervised by​ ​Marco Adamo Graziosi + Maria Host-Ivessich. A collage of outfits and details of the collection, it expressed a colorful graphical world view. A group such as '2Moncler 1952' suggests a contemporary reinterpretation of the brands classic elements of menswear & womenswear. Menswear features a pop design studded with stars and heart motifs, magnifying brand logo patches and typography. Beginning with a thin down jacket, they're set-up with a nylon jacket wind breaker, pants and shorts, and put together with a pullover, sweatshirt, and so on.

Meanwhile, womenswear utilizes technical materials such as shiny Nylon laqué and Crêpe de Chine. They’re finished as street wear with the fun of a casual hooded sweatshirt and the shape and volume of a blouson. Also impressive is the retro scarf print and the “Love” typography.

4 MONCLER SIMONE ROCHA

In ‘​Moncler Simone Rocha', a huge screen behind a set filled full of water shows young women who enjoy gardening running around in the open air of an English garden. Pictures were taken in the English countryside under the direction of Simone himself and young photographer​ ​Tyler Mitchell. The collection is centered on romantic and girlish design dresses and coats, blousons, and skirts that included things such as puff sleeves, tulle, ruffling, and a flower motif that also connected with their own brands. It combines rubber gloves and boots decorated with lace to express the world of gardening. Also, by adopting sporty materials rarely used such as Nylon and​ ​​, it is a collaboration unique to Moncler.

5 MONCLER CRAIG GREEN

'MONCLER​ ​ GENIUS' can claim the most conceptual collection of all to be '5 Moncler Craig Green'. This season continues to explore the concept of​ ​“Protection​​ ​inspired by tents and kites. The main item is a huge hooded cape tailored with elasticated fabric and vivid colors such as red, green, blue, and yellow. In images supervised by​ ​Dan Tobin Smith, items seem to move like they’re bouncing together with an analog mechanism similar to Karakuri. From the look of it, the collection seems to lack reality but it also includes a nylon jacket, parka and​ ​​ ​-shirt as wearable items to adopt a colourful palette in its line-up.

6 MONCLER NOIR KEI NINOMIYA

Directed by Designer Kei Ninomiya together with sound producer Setsuya Kurotaki, the video for '6 Moncler Noir ​ Kei Ninomiya' dared to make a collection making use of handicrafts that reproduced 3D​ ​models of virtual garments. At first glance, the collection all in black is discreet. However, the closer you reveals garments this time, as with couture, are also very elaborate. For example, the "Moncler" petal logo patch is made by riveting​ ​5​ ​​ ​sheets connected with a small metal ring to a flare dress or jacket. There is also a creative approach of weaving rope-like down fabric, piling up small down packs like scales, and drilling holes in downed fabric. Metal rings and chains are design points for simpler items.

7 MONCLER FRAGMENT HIROSHI FUJIWARA

“7 Moncler Fragment Hiroshi Fujiwara' video is a purposely clumsy and dynamic hand-drawn animation that expresses adventurous elements like riding horses in the wild. Polish animator​ ​Michal Socha​ ​served as the director. Hiroshi Fujiwara commented when visiting the venue, “I told the director I like the opening animation of production company Scott Free Productions, which plays at the beginning of their films, and wanted an animation with that sort of atmosphere to really mix in with the collection and left the rest to them. So all the motifs in the video are the directors ideas, and as a result is really well produced.” Looking back on efforts this time, "The nice thing about collaboration is when, say, using football in the video, or styling wearing high-socks, something new and surprising can come from leaving things to others that I won’t do myself.”

The collection​ ​​ ​feels connected with music and travel with the theme​ ​“World Tour​. “I think the role I ask of myself in ‘MONCLER GENIUS' is Pop​ ​— to make items everyone can wear.​ ​It was something I was conscious of this time as well.” As Fujiwara himself said, 'eye-catching items filled with plenty of slogans and logos. The line-up is full of outwear with a rain jacket and parka, thin down jacket, check blazer, stadium jumper, Sukajan, field jacket, and denim jacket. Other items proposed also include,​ ​​ ​-shirts, hoodies, check shirts, track pants, shorts, tote bags, backpacks, sneakers and so on. Among these, Fujiwara likes​ ​'Moncler Fragment'​ ​designed as​ ​"Moxxxer Fxxxx".​ ​It's “an item that at first looks like​ ​“Mother Fucker​". Already released​ ​6/18​ ​​ ​to rave reviews, the Spring Summer collection announced this time is likely to be just as popular.