Toraya opens their renewed ‘Toraya Akasaka’ store on October 1st (Monday / Day of The Tiger). The former Akasaka shop, which enters the 9-story building on the ground with the head office, was completed when the Tokyo Olympic Games were held in 1964. Before hosting the upcoming Tokyo Olympic Games, the appearance has been changed to a store pursuing the business philosophy, “to enjoy giving and receiving delicious Japanese sweets".

The interior of all four floors, from basement level to the third floor above ground, consists of a confectionery factory, sales floor, coffee shop, and gallery. On the 3rd floor, you can use "floor (manufacturing place)" which exposes the manufacturing process of some confectionery to be sold and ‘Toraya Tea Room’ which was until now in the basement, and the 2nd floor widely uses the entire space as the sales floor, arranging various kinds of confectionery from standard products to special order goods. The 1st floor entrance also deals with offering reserved items. The basement floor will be used as a gallery hosting exhibitions and events that present Japanese sweets and Japanese culture, and material exhibitions by Toraya Bunko.

To open it is a special product as a limited item as a special package, "Senri no Kaze" (price: 3,888 yen for bamboo shoot package 1, 1,944 yen for medium size) and Mr. Hiroi Naito who designed the store design package design Released a new work in charge, Small Sheep "New Chestnut (Shinpuri)" (price: 368 yen for 1 piece, 1,944 yen for 5 pieces). At the gallery, the exhibition "Taruya no Yohana Design Exhibition" will be held, which will display about 450 works of shepherd drawn in the confectionery sample book of Taisho 7th year.

Toraya Akasaka
Address: 4-9-22 Akasaka Minato-ku, Tokyo
Opening hours: Shop, 08:30–19:00 (Weekdays) 09:30–18:00 (Sat. Sun. Holidays) / Tea Room, 11:00–18:30 (Weekdays) 11:30–17:30 (Sat. Sun. Holidays) / Gallery, 10:00~17:30 (Subject to change depending on events)
- Official Website (Japanese)