Pokémon has combined tags with Hiroshi Fujiwara to start a new project, "THUNDERBOLT PROJECT BY ◼️◼️◼️◼️◼️ & POKÉMON". to send out ‘THUNDERBOLT’ as a project to the world depends on both being at either end, rolling out unisex items that feel like street wear. The collection will be debuted at Hypefest, the first event from online media site Hypebeast in Brooklyn, NY on October 6th and 7th.

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new project

A post shared by fujiwarahiroshi (@fujiwarahiroshi) on Sep 3, 2018 at 1:07am PDT

Both tags were doubled-up with items were released on Instagram becoming an instant talking point. The main logo of the project adopts a sideways profile where Pokémon's most well-known character Pickachu runs, fused with Fujiwara's trademark Lightening Bolt. T-shirts, hoodies, caps, big bags, and so on. are the scheduled product line-up scheduled, and like the main logo are scattered with rare Pokémon designs by Fujiwara.

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special hoodie #thunderbolt_project #streetstyle #fashionsnap #ootd #fragmentdesign #fragment #hiroshifujiwara #藤原ヒロシ #pokemon #mew #ポケモン #ミュウ

A post shared by THUNDERBOLT PROJECT (@tb_project) on Sep 16, 2018 at 6:27pm PDT

Hypefest booths will open under the project name, selling some of the products. It has been decided the project will continue until 2019, and the latest information will be released from time to time as it has today on Instagram.

■ THUNDER BOLT PROJECT BY ◼️◼️◼️◼️◼️ & POKÉMON Official Instagram
@ tb_project