TITER SITE of the label CITERA, which develops on the theme of 'Active Transfer Wear' suitable for long distance travel between cities from a short distance movement in urban areas released today.

We have materials and functions using technology in standard style, updated to wear to express smart urban lifestyle called "Transfer = Transfer". User activity is "fashion that creates style". CITERA® supports people living in such city life.

Director and designer is former founding member of "VISVIM", designing and planning as a marketing director Eiki Naoki.
Yoshi Kajiro representative of creative consulting firm "LOWERCASE" for creative supervision.

CITERA is a fashion brand that sells online only, and will be deployed through websites, SNS, various digital tools and applications.

Official website is released September 1 (Thu).

CITERA